01 - Combine flour, sugar, yeast, and salt in a large bowl. Mix in warm milk, melted butter, and eggs. Knead until a soft, elastic dough forms, about 8–10 minutes. Cover and let rise in a warm place until doubled, about 1 hour.
02 - Beat cream cheese, sugar, and vanilla until smooth. Set aside until ready to assemble.
03 - Cook diced strawberries, sugar, and butter in a saucepan over medium heat for 4–5 minutes until thickened and jammy. Let cool completely before using.
04 - Combine brown sugar and cinnamon in a small bowl. Set aside for assembly.
05 - Roll the risen dough into a 16x12-inch rectangle. Spread cheesecake filling evenly over the dough, top with strawberry filling, and sprinkle with cinnamon sugar.
06 - Roll dough tightly from the long side. Slice into 12 even rolls and arrange in a greased 9x13-inch baking dish. Cover and let rise for 30–40 minutes.
07 - Preheat oven to 350°F. Bake rolls for 22–25 minutes until golden brown and cooked through.
08 - Whisk powdered sugar, strawberry puree, and enough milk to achieve a pourable consistency.
09 - Drizzle glaze over warm rolls immediately before serving.